Prince Bank and Forte Insurance (Cambodia) Officially Launch Bancassurance Partnership to Promote Financial and General Insurance Services in Cambodia

Prince Bank and Forte Insurance officially launched their bancassurance partnership on January 11, 2025, to make financial services more convenient and secure for customers in Cambodia. The launch ceremony was held at the headquarters of Prince Holding Group, marking the start of a collaboration focused on providing a broad range of financial services tailored to the specific needs of the Cambodian market.

The partnership enables Prince Bank to expand its offerings by incorporating general insurance services into its financial ecosystem. It combines Prince Bank’s strong banking foundation with Forte Insurance’s extensive insurance expertise. The collaboration aims to provide customers with seamless, one-stop access to their banking and insurance needs.

Loy Kok Sun, Chief Executive Officer of Prince Bank, said: “Our collaboration with Forte Insurance marks an important milestone in our continued commitment to providing our customers with comprehensive and accessible financial services. This partnership expands our offerings with enhanced financial products that can protect our customers against life’s uncertainties and make financial management easier and more straightforward. By integrating Prince Bank’s banking services with Forte Insurance’s trusted general insurance solutions, we are paving the way for a more secure and convenient financial future for our customers.”

Imagine a more attainable financial future, with Prince Bank’s innovative products designed especially for you. Our “Smart Savings” and “Smart Savings Builder” plans give customers personalized savings options to help secure their future and peace of mind, alongside comprehensive medical insurance packages from our insurance partner, Forte. Whether the financial solution is for a personal or business account, it combines financial services with medical protection, further enhancing the value and benefits of these products. With Prince Bank, you receive more than banking services—you are also building a more secure future.

The general insurance services newly added to Prince Bank’s product range give customers peace of mind through coverage for property, health and life, assuring them that they are protected through life’s circumstances. The partnership strategy aims to strengthen financial security for individual and business customers across Cambodia and support their long-term well-being.

Suay Chantharong, Managing Director of Forte Insurance, highlighted the significance of the partnership, saying: “The formal signing with Prince Bank represents an exciting opportunity for Forte Insurance to expand its reach and bring a wider range of high-quality insurance products to the Cambodian market. Our goal is to make essential, accessible insurance services available to all Cambodians, helping them protect their families, property and future with the best possible insurance coverage.”

This strategic partnership is designed to reshape Cambodia’s financial landscape by bringing banking and insurance services together seamlessly. It strengthens Prince Bank’s commitment to financial inclusion and empowers Cambodians to build their financial futures with greater confidence.

For more information, please visit your nearest Prince Bank branch or contact our Customer Service team at 1800 20 8888 (toll-free).

For further inquiries, please contact:

Mr. Ngow Evan

Title: Chief Human Resources and Culture Officer

Prince Bank Plc.

Phone: +855 96 729 1111

Email: [email protected]